Meat Quality Webinar
As consumers continually want to know more about where
their food comes from, it is the responsibility of
American sheep producers to meet production goals and
capitalize on the American lamb brand. An informative
webinar on lamb meat quality, sponsored in part by the
American Sheep Industry Association's Let's Grow
Program, will be led by Dr. Travis Hoffman on April 25
beginning at 8 p.m. eastern time.
Dr. Hoffman authored the Lamb Quality chapter of the 8th
edition of the Sheep Production Handbook and focused his
Ph.D. research on the 2015 National Lamb Quality Audit.
His passion for understanding the production decisions
that impact lamb quality, and inevitably striving for
production of the highest quality lamb and superior
consumer satisfaction will be highlighted in the
webinar. The webinar is free and open to the public.
To register, visit